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Freelance Web Developer Checklist — What to Ask Before Hiring

A practical checklist for anyone hiring a freelance web developer. Questions to ask, red flags to watch for, and what a proper process looks like.

Before You Start

  • [ ] Do you have a clear brief? (What does the site need to do? Who is it for?)

  • [ ] What's your budget range? (Be honest — it saves everyone time)

  • [ ] What's the deadline? (Realistic or aspirational?)

  • [ ] Do you have brand assets? (Logo, colors, content, images)

Vetting the Developer

  • [ ] Do they have a portfolio of live, working sites? (Not Figma mockups)

  • [ ] Can they explain their tech choices in plain English?

  • [ ] Do they have a process? (Discovery → Design → Build → Launch)

  • [ ] What happens after launch? (Maintenance, hosting, support?)

  • [ ] Who owns the code and domain? (You should — always)

Red Flags

  • ❌ 'I'll use a template and change the colors' (that's not custom)

  • ❌ No contract or scope of work

  • ❌ Can't explain why they chose certain technologies

  • ❌ No post-launch support plan

What a Good Process Looks Like

  1. Discovery call → brief → quote

  2. Information architecture (sitemap, wireframes)

  3. Design mockups (review + revise)

  4. Development (staging site you can preview)

  5. QA + testing (cross-browser, mobile, performance)

  6. Launch + handoff (domain, hosting, credentials)

  7. Post-launch support